Google Adsense, Get Started Right!

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Google Adsense, Get Started Right!

By Maria Janet

1. What is Google Adsense?

Google AdSense matches ads to your site's content, and you earn money whenever your visitors click on them. As simple as that. You put ads in your website provided by google. Whenever, visitors clicks the ads to see the content, you get paid. Once your total earning reaches $100, you will receive the payment from google.

AdSense for content automatically crawls the content of your pages and delivers ads (you can choose both text or image ads) that are relevant to your audience and your site content—ads so well-matched, in fact, that your readers will actually find them useful.

2. Can I really earn from Adsense?

Sure!!! Trust me, if you are REALLY willing to put in the effort, you can earn a decent amount of money through adsense.

Recently there was a post in adsense blog ( adsense.blogspot.com ) that a person finally decided to retire from his 9 to 5 job as his adsense income was enough for him. This will help him concentrate more on marketing his website to gain more visitors. If he can, why can't you?

3. What are the minimum requirements for participating in Adsense?

a. A Website or Blog which has decent number of visitors per day. It must be understood that you must have atleast a functional website to earn through adsense. You dont need to have a website provided you have a blog which is running and active. If you are a beginner, I recommend you to first concentrate on building your website, marketing and driving traffic. If you are serious enough, consider even buying a website with decent amount of visitors.

Do not rush to experiment with adsense if you are just beginning to build your website. If you see the statistics, the disabled adsense accounts out there are more of beginners than the seasoned web publishers. The fact is that beginners, out of frustration, sooner or later try to click their own ads to increase their earning which leads to the disabling of their account. So watch out your step.

b. A Bank Account. You need to own a bank account if you want to receive payments from google adsense. You cannot encash the cheque they send unless you have a bank account. You dont need to have an international bank account. Your local bank account will do fine.

4. Is there any alternatives for Adsense?

Well, there are similar programmes mimicking google adsense out there. Like Yahoo Publisher Network (YPN), overture and so on. But none is as effective as Google Adsense.

5. Why Adsense is so effective?

The main reason of success behind adsense is that it is owned by the industry leading search engine group, i.e., Google. Leveraging on the supremacy of their search engine, adsense can deliver contextually targeted ads with ease than any other vendor. They make use of the database of millions of stored webpage across the net to deliver targeted ads. Thus the ads are well matched; superior to any other service like YPN.

6. How can I increase my earnings?

a. Website Marketing
The primary way to increase your earning. More Visitors = More Clicks = More Money. As simple as that. Increase traffic to your website and you should see growth in your adsense income.

b. Ad Placements
Sure! Ad placement counts as well. We as surfers, normally programmed not to click on any ads. Thus the success lies in integrating adsense ads with your webpage; i.e., making it look like as if part of the content. Then you will see a rise in click through rate.

c. Keyword Analysis
It should be understood that not all ads are priced at the same price. There are ads which is priced as low as one cent. Then there are ads which is priced as high as 5-10$ per click. Normally, we cannot determine the click-through price of an ad. But we can control the general pricing by suitably choosing the content. For example, ads about camera review will pay less compared to ads about camera products. So, we should wisely choose the content of website. Generally ads on insurance and travel sector tend to pay more.

7. How to apply for Goolge Adsense?

Once your website is ready, sign up with google adsense from their home page. Your website will be reviewed by the specialists at adsense. Once your website is approved, you can deliver targeted ads by pasting a few lines of html code into your webpage.