You want to know if Pay-Per-Click really can increase blog traffic? The answer
is: Yes, it can. Thanks for reading this article. Have a nice day.
Wow, wouldn't it be great if the answer really was that easy? Of course
pay-per-click is a great way to get a new pair of eye-balls in front of your
world-class blog, but it's not as easy as depositing some money into a PPC
account and then watching your traffic counter spin out of control ten minutes
later even though Google's web site claims that their Google AdWords campaigns
can deliver results in an amazing 15 minutes!.
With a new blog appearing on the Internet every 7.8 seconds, you've got to have
a solid PPC strategy to win the hearts and minds of the people who are looking
for a new blog to identify with. PPC is a strategic investment and, like all
strategic investments, it requires expertise and knowledge of how that
investment works.
The first barrier to running a successful PPC campaign is money. If you are
looking to buy traffic for any of the "hot property" key words then you might
end up paying as much as $5, $10 or even an unbelievable $50 per click. At those
prices you'd better be running a blog that has a great monetization potential or
you could find yourself in the red at the end of the first day. Of course, there
are words available for as low as a dime, and many of those words COULD be as
valuable as the $50 ones if you know how to pick them.
The next obstacle to success is space. When you have a PPC ad running, you have
a limited amount of space (words) available to sell the person on taking the
time to click. What you are really doing is running a tiny little classified ad,
so that ad better be working overtime to draw visitors to your home page.
Speaking of home page, that just happens to be your next issue. Once your
classified ad entices someone to click, where will they land? Your landing page
is your blog's salesperson. It needs to seduce the visitor into wanting to read
more. It has to tease them with the wonders of your blog and show them just
enough to make them want to jump in and read it all. Just pointing someone to
your last blog entry may not do the trick. You've got to make a sales
presentation.
Trial and error is a wonderful teacher but if you're paying for the tuition on a
pay-per-click basis then you should first invest in some knowledge and
experience from someone who is already running successful pay-per-click blog
traffic campaigns. That way you can avoid what doesn't work and zero in on what
does. The actual truth is: You're going to pay for that education either way.
You'll either invest a lot of money in bad PPC campaigns until you get it right,
or you'll make a relatively small, one-time investment to learn from a pro. It's
your money, so spend it wisely!
