There are some simple yet highly effective strategies that you can implement in
order to maximize your income with Google Adsense.
Number Of Adverts Displayed
At the time of writing Google allows each website page to display a maximum of
three ad displays. If you wish to maximize your Adsense income, you should be
using all three ad links on each page displayed.
Look & Feel Of The Ad In Relation To Your Organic Text
One of the biggest challenges in being an Adsense publisher is to skillfully
blend in your organic website content with Adsense displays. You can choose
different types of advert colours & text fonts to create a feel of uniformity
with your content. If the adverts naturally look and feel part of your website
then it will yield a higher click through ratio than if the adverts stick out
like a sore thumb on your site.
Where The Ads Are Positioned On Your Page & What Types Of Ads They Are
There are many different types of displays from banners to skyscrapers and many
variations of the two. In order to maximize click-through ratio you can employ
several tactics such as blending in ads into the body of the content and having
a sidebar that displays Adsense ads as well as additional links to free content
on your site. This way, the user is almost forced to see the ads while
investigating what additional topics are on your website.
Use Graphics / Images To Increase The Number Of Click-throughs
Depending on what niche you operate in, careful use of graphics or images
located very close to your Adsense displays can sky-rocket your click-throughs.
Images are very “eye catching” so when the visitor sees the ads they’ll also see
the Adsense displays, giving a far better chance of a click.
Additional Tips
While these tips are not Adsense specific, they will increase your overall
income from your internet business:
- On each page that you put online include a link to your opt-in newsletter
page. It’s been proven that it takes seven points of contact before a prospect
feels comfortable buying from you. Giving your visitors maximum opportunity to
sign up to your ezine will allow you to contact them with back-end offers for
months or even years into the future. Many website owners lose out on profits
simply because they don’t put enough effort into building their newsletters.
- Include multiple revenue streams on your website pages. If you have content
about travel (for example) then aside from Adsense adverts offer your visitors
related info-products and affiliated products that would be of high interest to
them.
These simple strategies can give your Adsense sites a huge advantage by
encouraging far more ad click-throughs. Try them and see the results for
yourself.
