Have you heard about The Death of Adsense? It’s a report written by Scott Boulch
touting that Adsense is not a viable long term solution.
In his report he claims that those using Adsense are the bottom feeders on the
revenue totem pole. Since Adsense publishers never build up a list of clients,
they’re not building up any value Of course, he has his own alternate solution.
He wants everyone to start selling leads to companies. He wants everyone to
start buying traffic on Adwords, and to start selling the clicks at a higher
price to companies who want leads.
There is a method out there that isn’t nearly as prevalent as it used to be, but
still exists. It’s called Adsense Arbitrage. Basically, you buy traffic from
Google Adwords and hope the visitors on your web page click on the Google
Adsense ads which should generate more revenue than you paid for the click in
the first place.
I understand the inherent weakness with Adsense Arbitrage. You’re at the mercy
of Google for your method to work. However, I’m not convinced that Scott Boulch
really has a superior solution.
Is it just me or is click flipping (as Scott Boulch calls his method) just a
slightly more advanced Adsense Arbitrage? With click flipping you’re buying
traffic from Adwords, trying to get your visitor to fill out a lead form and
submit it. With Adsense Arbitrage, you’re hoping to get your visitor to click.
In both cases you’re still trying to get your visitor to take an action that
leads them away from your website. In neither case are you building a list that
will give you long term revenue. Since you’re trying to get rid of your visitor
to make money, your site is unlikely to be a site that your visitor will keep
coming back to. You’re trying to get them to leave your site!
I just don’t see how this guy feels justified in claiming that depending on
Adsense for your revenue is stupid, but using his method is a guaranteed way to
have dependable income. His method is essentially the same as Adsense Arbitrage.
If you’re looking for long term revenue, you need to really focus on building a
community on your website. You should be building a newsletter so you can market
to them and truly have revenue on demand. You should have an interactive website
that your visitors will bookmark and come back to visit again and again.
To me Scott has done a great job of using scare tactics to get people to
download and read his report. He was creative in promoting his offer and built a
huge list very quickly. His methods for building a list should be carefully
studied. However, the actual content of his report is flawed and his solution is
no better than the very thing he denigrates
