5 Ways To Think Up A Great Domain Name That's Still Available
I'd be a zillionaire if I earned a dollar each time someone complains that all
the great domain names are already taken. It's just not true, however. Even in a
highly competitive industry, you can think up original, appealing domain names
for businesses by using naming tactics that few people use, such as these:
1. Focus on results. What is the outcome or end result that people want to have
from buying a certain product or service? How do they feel when they have
finished the transaction? My own company name, Named At Last, falls into this
category.
2. Look for puns. Make a list of relevant keywords, say each out loud and play
around with the sounds. Puns are much less likely than other kinds of names to
have been registered because their component parts are not actual words. For
instance, the name Sitesfaction, for a web design company, was a finalist in our
first naming contest - and an available domain at that time despite tens of
thousands of web design firms in the English-speaking world.
3. Think slang. Let your imagination and memory fly around for
pleasing-to-the-ear expressions. As of today, the domain BoyOhBoyToys.com for an
online toy store is unregistered, as is a domain for its sister store
AttaGirlToys.com.
4. Go symbolic. Suppose you're an expert on the horror genre and want to start a
paid online community for horror fans. Horrorific.com, horrorgate.com and
Horrornet.com are all taken, but as of today, the less obvious and more vivid
FrightOwl.com is not.
5. Vary real words. "Google's name is a play on the word googol, which refers to
the number 1 followed by one hundred zeroes," says the Press Center of the
world's most successful search engine. "The word was coined by the nine-year-old
nephew of mathematician Edward Kasner," it continues - providing another hint
for creative naming: consult a kid.
Happy Naming!
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